From Italy e-book (English version)

Descrizione

Nowadays the variety of product and service has been coded as
new assets to identify culture and knowledge.
The process to the conclusive brand is costitued by a sequence of
values from conception to raw material’s choice, next to product
engineering till market release.
This overview enhance the role of suppliers, contractors and
licensees regarding their qualitative and distinctive contribution.
It makes them key players in the productive network of value
providing uncommon opportunities of visibility. To reinforce
the concept of being italian gleans from a versatile collection
through knowledge, brilliance and, especially, evaluation: to
make the most of our culture, accuracy, experience and thinking.
Shifting the focus from the traditional and stumbling label of
Made in Italy to the most modern and all-embracing exception
of From Italy, it is possible to continue fascinating new wealthy
markets with unique results.
It diverts experience from the Showcase Country to the Atelier
Country.